Marko Matović

Strategic Communications & Marketing Professional

I help international organisations, startups, and purpose-driven teams turn complex work into clear campaigns, credible stories, and measurable audience growth.

Belgrade, Serbia | Available for remote European and international roles

[email protected] • +381 60 153 9588 • LinkedIn

About

I am a communications and marketing professional with more than 10 years of experience across the humanitarian sector, startup ecosystem, international organisations, and media.

At Entrepreneurs for Global Change, I built and managed the organisation's marketing function, leading content strategy, social media, newsletters, campaigns, video, brand systems, and performance reporting for international startup programmes. Previously, I spent five years with the International Committee of the Red Cross, where I led campaigns, media relations, stakeholder communication, and reputation-sensitive work in Bosnia and Herzegovina and across the Western Balkans.

My strength is combining strategic judgement with hands-on execution: turning complex subjects into accessible stories, building practical communication systems, and delivering measurable results across channels. I hold a Master's degree in Democracy and Human Rights and began my career as a journalist at N1 TV, CNN's regional affiliate.

Selected impact

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765K+ Views in the past year on Instagram

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29.5% LinkedIn engagement rate (benchmark: 2–4%)

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9K+ Engagements in the past year

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+95% LinkedIn audience growth (1.6K → 3.1K)

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+95% Instagram audience growth (580 → 1.1K)

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1,100+ Newsletter subscribers built from zero in 18 months

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All metrics from Entrepreneurs for Global Change, October 2024 – May 2026.

Featured case studies

1. Building an integrated marketing function from the ground up

Entrepreneurs for Global Change | Marketing & Communication Coordinator | 2024–2026

As EGC's sole marketing lead, I built the organisation's end-to-end marketing operation across social media, newsletter, blog, video, events, and international startup programmes. I created the editorial systems, audience messaging, templates, workflows, and reporting structure while producing approximately 500 content assets in my final year.